{"id":1687,"date":"2025-06-30T08:36:00","date_gmt":"2025-06-30T06:36:00","guid":{"rendered":"https:\/\/fragbitegroup.com\/mfn_news\/fragbite-group-launches-new-business-area-bitcoin-treasury-and-recruits-a-treasury-director\/"},"modified":"2025-06-30T08:36:00","modified_gmt":"2025-06-30T06:36:00","slug":"fragbite-group-launches-new-business-area-bitcoin-treasury-and-recruits-a-treasury-director","status":"publish","type":"mfn_news","link":"https:\/\/fragbitegroup.com\/en\/press\/fragbite-group-launches-new-business-area-bitcoin-treasury-and-recruits-a-treasury-director\/","title":{"rendered":"Fragbite Group launches new Business Area \u2013 Bitcoin Treasury \u2013 and recruits a Treasury Director"},"content":{"rendered":"<div class=\"mfn-preamble\">\n<p><strong>Fragbite Group AB (publ) (\u201dFragbite Group\u201d or \u201dthe Company\u201d) today announces a strategic shift in the Company&#039;s capital allocation: The Company is establishing a new business area, Bitcoin Treasury, as part of future-proofing its balance sheet and positioning Fragbite Group as a Swedish pioneer in the Bitcoin industry.<\/strong><\/p>\n<\/div>\n<div class=\"mfn-body\">\n<p><strong class=\"mfn-heading-2\">Bitcoin as a strategic asset &#8211; storing value and positioning for the future<\/strong><br \/>As part of the ongoing strategic review, the Board of Directors has resolved to establish a new long-term strategy for managing profits and other cash flows with Bitcoin accumulation at its centre. The company views Bitcoin not only as a hedge against inflation, but as a global monetary network with the potential to radically transform the way companies store value. In line with international frontrunners, Fragbite Group intends to undertake smart capital raising through instruments like convertibles in order to build a Bitcoin reserve that grows over time. The group\u2019s existing operations are managed in a decentralized manner and are not directly affected by the new business area.<\/p>\n<p><strong class=\"mfn-heading-2\">Resolution on capital raise \u2013 with a clear premium<\/strong><br \/>The company has resolved to start negotiations on a directed, interest-free convertible totalling approximately SEK 5 million. The objective is to offer a conversion price of approximately SEK 10.00 per share, corresponding to approximately 110 percent premium to a 20-day volume weighted average price (VWAP), and to finalise the convertible in the near term.<\/p>\n<p><strong class=\"mfn-heading-2\">New role established within the Group: Treasury Director<\/strong><br \/>As part of the establishment of the new business area, Patrik von Bahr has been recruited for the role of Treasury Director. Patrik von Bahr is a passionate \u201cBitcoin maximalist\u201d who has developed specialist expertise in the relatively new field of \u201cBitcoin as a strategic corporate asset\u201d through his investments in the industry. The role of Treasury Director will be remunerated through a performance-based incentive programme in order to incentivise value creation in line with shareholders&#039; interests. The incentive programme will be announced in a separate press release.<\/p>\n<p>\u201c<em>I am incredibly honoured and, above all, motivated to take on the role of Treasury Director at Fragbite Group. We believe that the KPI \u201cBitcoin \/ share\u201d and the ability to increase it will be a fundamental way to value companies in the future. By being early movers in this paradigm shift, we look forward to establishing disproportionately much<\/em> <em>shareholder value in both the short and the long term<\/em>,\u201d says Patrik von Bahr, Treasury Director, Fragbite Group<\/p>\n<p>For questions regarding Bitcoin Treasury, please email <a href=\"mailto:pvb@fragbitegroup.com\" rel=\"noopener\" target=\"_blank\">pvb@fragbitegroup.com<\/a>. For other questions please email <a href=\"mailto:ir@fragbitegroup.com\" rel=\"noopener\" target=\"_blank\">ir@fragbitegroup.com<\/a>.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-contacts mfn-4764aa0e729e\">\n<p><strong class=\"mfn-heading-1\">For questions, please contact:<\/strong><\/p>\n<hr \/>\n<p>Erika Mattsson, Chief Communications Officer<br \/><a href=\"mailto:em@fragbitegroup.com\" rel=\"noopener\" target=\"_blank\">em@fragbitegroup.com<\/a><br \/>Phone: +46 8 520 277 82<\/p>\n<p>Redeye AB is the Company\u2019s Certified Adviser.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-about mfn-ccc6dc18ad3e\">\n<p><strong class=\"mfn-heading-1\">About us<\/strong><\/p>\n<hr \/>\n<p>Fragbite Group (publ) is a Swedish corporate group with a portfolio of established subsidiaries that develop, adapt and publish games and esports content within GAMING, ESPORTS and WEB3. Our products are developed for both traditional platforms \u2013 PC, mobile and console \u2013 and modern platforms built on blockchain technology. The Group is headquartered in Stockholm and listed on Nasdaq First North Growth Market.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-regulatory mfn-regulatory-mar\">\n<p><em>This information is information that Fragbite Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2025-06-30 08:36 CEST.<\/em><\/p>\n<\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-general\">\n<p><strong class=\"mfn-heading-1\">Attachments<\/strong><\/p>\n<hr \/>\n<p><a class=\"mfn-generated mfn-primary\" href=\"https:\/\/storage.mfn.se\/e538b470-e559-4cbf-afde-a1c661269b0f\/fragbite-group-launches-new-business-area-bitcoin-treasury-and-recruits-a-treasury-director.pdf\" rel=\"noopener\" target=\"_blank\">Fragbite Group launches new Business Area \u2013 Bitcoin Treasury \u2013 and recruits a Treasury Director<\/a><\/p>\n<\/div>\n<script>\n                Array.prototype.slice.call(document.querySelectorAll(\".mfn-footer.mfn-attachment\")).forEach(function (el) { el.remove() });\n            <\/script>\n        <div class=\"mfn-attachments-container\"><div class=\"mfn-attachment\"><a class=\"mfn-attachment-link\" href=\"https:\/\/storage.mfn.se\/e538b470-e559-4cbf-afde-a1c661269b0f\/fragbite-group-launches-new-business-area-bitcoin-treasury-and-recruits-a-treasury-director.pdf\"><span class=\"mfn-attachment-icon\"><img decoding=\"async\" src=\"https:\/\/storage.mfn.se\/e538b470-e559-4cbf-afde-a1c661269b0f\/fragbite-group-launches-new-business-area-bitcoin-treasury-and-recruits-a-treasury-director.pdf?type=jpg\"><\/span>Fragbite Group launches new Business Area \u2013 Bitcoin Treasury \u2013 and recruits a Treasury Director<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Fragbite Group AB (publ) (\u201dFragbite Group\u201d or \u201dthe Company\u201d) today announces a strategic shift in the Company&#039;s capital allocation: The Company is establishing a new business area, Bitcoin Treasury, as part of future-proofing its balance sheet and positioning Fragbite Group as a Swedish pioneer in the Bitcoin industry. Bitcoin as a strategic asset &#8211; storing [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-1687","mfn_news","type-mfn_news","status-publish","hentry","mfn-news-tag-mfn-ci","mfn-news-tag-mfn-lang-en","mfn-news-tag-mfn-type-ir","mfn-news-tag-mfn-regulatory-mar","mfn-news-tag-mfn-ext-nq","mfn-news-tag-mfn-ext-nq-company-announcement","mfn-news-tag-mfn","mfn-news-tag-mfn-ci-other","mfn-news-tag-mfn-regulatory"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fragbite Group launches new Business Area \u2013 Bitcoin Treasury \u2013 and recruits a Treasury Director - Fragbite Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fragbitegroup.com\/en\/press\/fragbite-group-launches-new-business-area-bitcoin-treasury-and-recruits-a-treasury-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fragbite Group launches new Business Area \u2013 Bitcoin Treasury \u2013 and recruits a Treasury Director - Fragbite Group\" \/>\n<meta property=\"og:description\" content=\"Fragbite Group AB (publ) (\u201dFragbite Group\u201d or \u201dthe Company\u201d) today announces a strategic shift in the Company&#039;s capital allocation: The Company is establishing a new business area, Bitcoin Treasury, as part of future-proofing its balance sheet and positioning Fragbite Group as a Swedish pioneer in the Bitcoin industry. 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