{"id":1771,"date":"2025-11-05T08:40:00","date_gmt":"2025-11-05T07:40:00","guid":{"rendered":"https:\/\/fragbitegroup.com\/mfn_news\/the-swedish-cup-has-started-clas-ohlson-joins\/"},"modified":"2025-11-05T08:40:00","modified_gmt":"2025-11-05T07:40:00","slug":"the-swedish-cup-has-started-clas-ohlson-joins","status":"publish","type":"mfn_news","link":"https:\/\/fragbitegroup.com\/en\/press\/the-swedish-cup-has-started-clas-ohlson-joins\/","title":{"rendered":"The Swedish Cup has started \u2013 Clas Ohlson joins"},"content":{"rendered":"
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Fragbite Group AB:s (publ) subsidiary Fragbite AB is currently hosting its largest recurring event, the Swedish Cup in Counter-Strike (sv. Svenska Cupen), which comes to a close with playoffs and finals in front of a live audience in Stockholm on 12-15 November. Clas Ohlson recently joined this year's edition as a sponsor, with the Swedish Cup representing the leading Swedish retail company's first venture into esports.<\/strong><\/p>\n<\/div>\n

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The Swedish Cup is underway, and the qualifying rounds have just been concluded. On 12-13 November, the group stage will take place in Stockholm, followed by the playoffs and final in front of a live audience at the historic Musikaliska Kvarteret, Sweden's oldest concert hall.<\/p>\n

Fragbite AB recently announced that Clas Ohlson is joining as a new sponsor. The Swedish Cup thus marks the leading Swedish retail company's first venture into esports.<\/p>\n

\u201cWe are delighted to welcome Clas Ohlson! With a wide range of both home and technology products, they are truly a gamer's best friend. We look forward to highlighting how Clas Ohlson can add a silver lining to everyday gaming<\/em>,\u201d says Daniel Pereaux, CEO, Fragbite AB.<\/p>\n

\u201cBecoming an advertiser in the Swedish Cup is an exciting step for us, aiming to reach a target group that is potentially very important for the company going forward. Esports is part of everyday life for many Swedes, and just like the gamers, we are passionate about smart solutions that make life easier and more fun. We look forward to having visibility in the Swedish Cup and to inspiring gamers across the country to discover our wide range of products<\/em>,\u201d says Gustav Hernebrant, Head of Marketing & Media, Clas Ohlson.<\/p>\n

SWEDISH CUP<\/strong>
The Swedish Cup is Sweden's largest national esports tournament, open to all Swedish players to qualify for. The Swedish Cup was first introduced in 2022 and was then won by internationally renowned esports team Ninjas In Pyjamas. Metizport won the 2024 tournament, which was a success in several regards:<\/p>\n