Management
Michael Lundgren
Education and experience
Michael Lundgren has a long and broad experience in sales and marketing, both in Sweden and internationally. He has experience in analysing and structuring companies and organisations with a particular focus on sales. Companies he has worked with include Norrmejerier, Spendrups and Crocs Scandinavia. Michael has also long been involved in sports, including as Club Director of IK Sirius Football. For over 25 years, he has been an active investor in listed as well and unlisted companies such as Humble Group and Pandy Protein, and was one of the first investors in Prey Studios. Michael was elected to the Board in June 2025 when he was also elected Chairman of the Board.
Other appointments
Deputy Board member of S Tee AB.
Magdy Shehata
Education and experience
Magdy holds an MSc in Entrepreneurship and Innovation Management from the Royal Institute of Technology, Stockholm, and a BSc in Computer Engineering from Pharos University in Alexandria. He is co-founder of FunRock and Fragbite Group and has approximately 15 years’ experience working in the technology industry, including the role of Marketing Manager at Truecaller. Magdy is an active angel investor and a mentor to several startups in Europe and the MENA region, and is a member of the Swedish Institute Network for Future Global Leaders. He is also co-founder of the recruitment company Söderhub.
Other appointments
CEO and Deputy Board member of Söderhub AB. Board member of Recoma AB.
Daniel Pereaux
Education and experience
Daniel has a Bachelor’s degree in Business Administration and a Bachelor’s degree in Innovation technology from Mälardalen University. He has a long background in digital marketing/advertising with expertise in esports and gaming. Daniel previously worked as Sales Manager and Creative Project Manager for Nyheter24-Gruppen, the previous the owner of Fragbite. When Fragbite AB was incorporated in 2018, Daniel was appointed CEO.
Other appointments
Board member of Pereaux Holding AB.
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