Fragbite Group AB (publ) ("Fragbite Group") has in mutual agreement with publisher Tilting Point agreed to terminate the current contract. The game engine for management games on mobile devices developed by subsidiary FunRock & Prey Studios will now be published independently by Fragbite Group, this includes the title MMA Manager 2: Ultimate Fight.
Fragbite Group has decided to terminate the contract regarding publishing of the game engine for management games on mobile devices developed by subsidiary FunRock & Prey Studios. This entails that game title MMA Manager 2: Ultimate Fight will be returned to Fragbite Group, which will resume responsibility for marketing the game moving forward.
"We have been in discussions with Tilting Point for some time now regarding the future of the game engine and the title MMA Manager 2: Ultimate Fight. We have in good faith agreed that both are best served from this point forward if the publication is carried out inhouse. It will allow us greater flexibility as we are able to choose channels and level of expenditure on marketing, something we believe will generate improved margins over time," says Marcus Teilman, President and CEO of Fragbite Group.
MMA Manager 2: Ultimate Fight will soon be returned to FunRock & Prey Studios, and work on an updated marketing plan for the game is ongoing. As previously communicated, FunRock & Prey Studios have for a period of time been focusing on improving the game's internal KPI:s, partly as a consequence of changing conditions on the mobile gaming market. This work has yielded positive results so far, something which will be additionally supported by this opportunity for the Group to reduce marketing costs without reducing the game's exposure.